3 TikTok Shop keys to success for 2025

The TikTok Shop team just released a new playbook aimed at helping new (or struggling) sellers understand what it really takes to succeed on the platform..

They’re hidden in plain sight inside the U.S. TikTok Shop Seller Center’s University (only accessible by registered sellers), but I think they’re worth flagging for any DTC founder, whether you’re selling already or still in “thinking about it” mode.

At the core is TikTok Shop’s new A.C.E. framework:

• A = Assortment: product mix, pricing, bundles, and listing quality
• C = Content: consistent shoppable videos + live shopping
• E = Experience: shop performance, fulfillment, and paid traffic
  ‍

I've uploaded the original TikTok Shop resources to a shared Google Drive folder so you can see the full breakdown, examples, and benchmarks for yourself.

​Get the ACE Playbooks​

​

Botton line:

It’s a nice, data-backed starting point… though I’ll say from my own experience, it’s tilted toward metrics that also happen to boost TikTok Shop’s bottom line.

‍