Selling on TikTok Shop and Live Shopping, Made Simple

Comfrt turned comfort into a social commerce powerhouse scaling to $62.23M GMV and becoming TikTok Shop’s #1 clothing brand through a creator-first, story-driven strategy. By perfecting their $69 price point, building long-term trust with micro-influencers, and testing thousands of creative variations, Comfrt proved that authenticity and consistency, not virality, are the real growth levers on TikTok Shop.

Comfrt turned comfort into a social commerce powerhouse—scaling to $62.23M GMV and becoming TikTok Shop’s #1 clothing brand through a creator-first, story-driven strategy. By perfecting their $69 price point, building long-term trust with micro-influencers, and testing thousands of creative variations, Comfrt proved that authenticity and consistency—not virality—are the real growth levers on TikTok Shop.

Halara scaled to \$101.86M in TikTok Shop revenue by combining high-volume shoppable content, affiliate campaigns, and lifestyle-focused branding, with over 22K creators driving sales. Their success shows that consistent creator partnerships, viral commerce content, and a premium-quality perception can turn affordable activewear into a top-performing TikTok Shop brand.

Ninja Kitchen US scaled rapidly on TikTok Shop by combining high-converting affiliate content, influencer campaigns, and a brand-owned channel strategy, generating \$18.19M in revenue from 100.6K units sold. Their success proves that premium, demo-friendly products can thrive on TikTok Shop when content, creators, and live selling align strategically.