Selling on TikTok Shop and Live Shopping, Made Simple

Shoppable videos drive sales on TikTok Shop, but without a repeatable content formula, 4 out of 5 stores fail in the cold start. A winning formula follows Hook → Story → Proof → CTA, layered with urgency, and can be sourced from TikTok Seller Center, Creative Center, AI tools, and creator networks to create scalable, repeatable growth.

Dr. Melaxin, a Korean slow-aging skincare brand launched in 2021, has achieved \$23.7M in total GMV on TikTok Shop as of August 2025, driven largely by its Peel Shot Glow Rice Ampoule Duo. Their success comes from a breakthrough content formula paired with a 16.6K-creator affiliate program, high commissions, and strategic ad boosts, proving that viral moments alone aren’t enough without a repeatable system.

Most TikTok Shop shops fail in the cold start phase because they rely on random videos instead of a deliberate content formula. Using a Competition Intel Map and analytics tools lets you reverse-engineer top-performing shops and build a repeatable system to turn scrollers into buyers.

TikTok Shop’s new A.C.E. playbook shows that success comes from the right assortment, consistent shoppable content, and a smooth shopping experience. It’s a data-backed starting point for sellers, but founders should interpret the metrics with their own growth goals in mind.

Launching on TikTok Shop requires a systematic approach that starts with testing hooks, storylines, and a small group of affiliates to find what actually converts. Once your creative engine is proven, scale with high-fit affiliates, AI tools, and consistent iteration to drive predictable GMV growth.