Selling on TikTok Shop and Live Shopping, Made Simple

Top TikTok Shop sellers aren’t winning with ads, affiliates, or coupons, they’re winning with hashtags. On TikTok Shop, hashtags are generating revenues, not just discovery.

Merach US is a fitness technology brand that scaled to $37.35M in TikTok Shop GMV by combining micro-influencer affiliate marketing, high-volume creator content, and livestream commerce tailored to U.S. home fitness audiences. Their success shows how TikTok Shop growth in fitness relies on localized products, creator-led storytelling, and an always-on mix of short-form shoppable videos and live workout demos.

Comfrt turned comfort into a social commerce powerhouse—scaling to $62.23M GMV and becoming TikTok Shop’s #1 clothing brand through a creator-first, story-driven strategy. By perfecting their $69 price point, building long-term trust with micro-influencers, and testing thousands of creative variations, Comfrt proved that authenticity and consistency—not virality—are the real growth levers on TikTok Shop.

Halara scaled to \$101.86M in TikTok Shop revenue by combining high-volume shoppable content, affiliate campaigns, and lifestyle-focused branding, with over 22K creators driving sales. Their success shows that consistent creator partnerships, viral commerce content, and a premium-quality perception can turn affordable activewear into a top-performing TikTok Shop brand.

Ninja Kitchen US scaled rapidly on TikTok Shop by combining high-converting affiliate content, influencer campaigns, and a brand-owned channel strategy, generating \$18.19M in revenue from 100.6K units sold. Their success proves that premium, demo-friendly products can thrive on TikTok Shop when content, creators, and live selling align strategically.