Selling on TikTok Shop and Live Shopping, Made Simple

Comfrt turned comfort into a social commerce powerhouse—scaling to $62.23M GMV and becoming TikTok Shop’s #1 clothing brand through a creator-first, story-driven strategy. By perfecting their $69 price point, building long-term trust with micro-influencers, and testing thousands of creative variations, Comfrt proved that authenticity and consistency—not virality—are the real growth levers on TikTok Shop.

Halara scaled to \$101.86M in TikTok Shop revenue by combining high-volume shoppable content, affiliate campaigns, and lifestyle-focused branding, with over 22K creators driving sales. Their success shows that consistent creator partnerships, viral commerce content, and a premium-quality perception can turn affordable activewear into a top-performing TikTok Shop brand.

Ninja Kitchen US scaled rapidly on TikTok Shop by combining high-converting affiliate content, influencer campaigns, and a brand-owned channel strategy, generating \$18.19M in revenue from 100.6K units sold. Their success proves that premium, demo-friendly products can thrive on TikTok Shop when content, creators, and live selling align strategically.

Shoppable videos drive sales on TikTok Shop, but without a repeatable content formula, 4 out of 5 stores fail in the cold start. A winning formula follows Hook → Story → Proof → CTA, layered with urgency, and can be sourced from TikTok Seller Center, Creative Center, AI tools, and creator networks to create scalable, repeatable growth.

Dr. Melaxin, a Korean slow-aging skincare brand launched in 2021, has achieved $23.7M in total GMV on TikTok Shop as of August 2025, driven largely by its Peel Shot Glow Rice Ampoule Duo. Their success comes from a breakthrough content formula paired with a 16.6K-creator affiliate program, high commissions, and strategic ad boosts, proving that viral moments alone aren’t enough without a repeatable system.