Selling on TikTok Shop and Live Shopping, Made Simple

This edition sets the tone for 2025: the year of live shopping. With TikTok Shop leading the charge, brands and creators are gearing up for massive opportunities—while staying sharp on evolving regulations.

TikTok is driving holiday sales, with 55% of users finding gift ideas on the platform. Now testing product links for Amazon and Walmart, it's making shopping even more seamless.

TikTok Shop made 2024 an exciting ride, and 2025 is set to be the **year of live shopping**. As the ban debate continues, brands and creators are **planning ahead, adapting, and seizing new opportunities** in the evolving digital landscape.

TikTok’s future in the U.S. is uncertain, but its holiday numbers and new AI tools prove it’s not slowing down. Meanwhile, Trump just met ByteDance’s CEO, adding a new twist to the ongoing ban drama.

TikTok Shop hit $100M in Black Friday sales with 30,000 livestreams, proving its growing dominance in social commerce. Meanwhile, the TikTok ban battle continues, leaving its future in the U.S. uncertain.