Selling on TikTok Shop and Live Shopping, Made Simple

Micro Ingredients, a U.S. clean nutrition brand, has driven \$111.7M GMV and 3.2M units sold on TikTok Shop by pairing viral wellness content with a powerful, affiliate-led sales engine. Their success stems from faceless creators, strategic hooks, and bold activations like Super Brand Day giveaways and influencer-led nature tours.

Pop Mart, a Chinese blind-box toy brand, has rapidly grown in the U.S. with \$28.8M in TikTok Shop sales and livestreams that generate over \$110K GMV each. Their secret sauce? Gamified collectibles, creator-led livestreams, and a community-driven strategy that turns shopping into a shared emotional experience.

Medicube has rapidly scaled in the U.S. via Amazon and TikTok Shop. Their success comes from pairing high-ticket beauty devices with affordable products, leveraging 33.9K+ affiliates, frequent livestreams, and platform-native campaigns like TikTok’s Super Brand Day.

Cakes Body, founded in January 2022 by twin sisters Taylor and Casey, skyrocketed in growth with viral content, a Shark Tank deal, and a strong presence on TikTok Shop. By April 2025, they achieved $28.89M in total revenue, leveraging high-volume content, affiliate marketing, and lo-fi, organic videos to fuel sales and build a community-driven brand.

Drink Nello is a U.S. wellness brand that exploded on TikTok Shop, generating $28.16M in sales through high-frequency Lives, strong affiliate partnerships, and viral UGC. Their hero product, SuperCalm, anchors a strategy built on no-brainer offers, new flavor drops, and content that keeps both the algorithm and customers hooked.