Selling on TikTok Shop and Live Shopping, Made Simple

Shoppable Videos power 80% of TikTok Shop sales by driving discovery and impulse purchases. Success comes from optimized Affiliate strategies, iterative testing, and TikTok-native content.

Five days after TikTok's blackout, its apps are back, but the disruption highlighted its massive impact on creators and businesses. As brands reassess their strategies, TikTok Shop remains unmatched in driving sales—are we really back to normal?

With major implications for social commerce, advertisers, and cultural trends, this TikTok ban issue breaks down 10 key angles, from economic impact to national security concerns—what’s next?

This edition sets the tone for 2025: the year of live shopping. With TikTok Shop leading the charge, brands and creators are gearing up for massive opportunities—while staying sharp on evolving regulations.

TikTok is driving holiday sales, with 55% of users finding gift ideas on the platform. Now testing product links for Amazon and Walmart, it's making shopping even more seamless.