Selling on TikTok Shop and Live Shopping, Made Simple

GMV Max is now the only ad option on TikTok Shop—and it's rewriting the rules for how brands scale. If you're not building a tight, feedback-driven affiliate engine with high-performing creative, you're about to get outpaced fast.

Goli, Cakes Body, and Tarte are driving tens of millions in TikTok Shop revenue by building smart affiliate systems powered by tiered commissions, lo-fi content, and paid boosts. Their playbooks prove that scaling with creators isn't optional — it is the fastest way to win on a platform where over 80% of GMV comes from affiliates.

Building a high-performing TikTok Shop affiliate program is about creating a system that tests, improves, and scales videos that convert. By setting up a creative feedback loop, appointing a strategist, and briefing affiliates with proven formats, brands can turn unpredictable content into predictable sales.

To succeed on TikTok Shop, you need more than just good products — you need a scalable affiliate engine that evolves with your brand’s growth. This guide breaks down the three affiliate solutions (built-in tools, AI platforms, and agencies), helping you pick the right path to recruit, manage, and scale high-converting creators.

Affiliates aren’t optional on TikTok Shop, they’re the engine behind nearly every viral success. Smart DTC brands build systems to recruit, brief, and scale thousands of creators who drive frictionless, performance-based sales at speed.