Selling on TikTok Shop and Live Shopping, Made Simple

TikTok’s future in the U.S. is uncertain, but its holiday numbers and new AI tools prove it’s not slowing down. Meanwhile, Trump just met ByteDance’s CEO, adding a new twist to the ongoing ban drama.

TikTok Shop hit $100M in Black Friday sales with 30,000 livestreams, proving its growing dominance in social commerce. Meanwhile, the TikTok ban battle continues, leaving its future in the U.S. uncertain.

Social commerce is booming—TikTok Shop, Shein, and Temu now drive 21% of holiday sales. With 80% of TikTok Shop’s U.S. GMV from affiliates, brands need a strong affiliate program, not a content team.

TikTok Shop is dominating holiday shopping, from Singles’ Day to Black Friday, while Amazon fights back with “Amazon Haul.” With **1 in 3 Americans already shopping on TikTok Shop**, will this season push it even further?

TikTok Shop has officially started the Holiday season 🎁 as they kickstarted their BFCM campaigns (Black Friday and Cyber Monday).Consumers can expect the deepest discount of the year for their beloved and trendy products, as programmatically, the platform is suggesting participating sellers at which price their products should be sold! 👀