Selling on TikTok Shop and Live Shopping, Made Simple

Cakes Body, founded in January 2022 by twin sisters Taylor and Casey, skyrocketed in growth with viral content, a Shark Tank deal, and a strong presence on TikTok Shop. By April 2025, they achieved $28.89M in total revenue, leveraging high-volume content, affiliate marketing, and lo-fi, organic videos to fuel sales and build a community-driven brand.

Drink Nello is a U.S. wellness brand that exploded on TikTok Shop, generating $28.16M in sales through high-frequency Lives, strong affiliate partnerships, and viral UGC. Their hero product, SuperCalm, anchors a strategy built on no-brainer offers, new flavor drops, and content that keeps both the algorithm and customers hooked.

Tarte isn’t new to viral moments, but instead of treating TikTok as just an awareness play, it moved fast to turn social buzz into sales. As one of the earliest big beauty brands to embrace TikTok Shop, Tarte proves the platform isn’t just for indies — it’s a serious revenue engine for beauty at scale.

Goli Nutrition is a leading U.S. supplement brand that scaled to $64.45M in TikTok Shop revenue by turning affiliate marketing into a gamified growth engine powered by creator communities and Live Shopping. Their success proves that high-volume creator seeding, incentive-driven affiliates, and real-time commerce are key drivers of TikTok Shop GMV in the health and wellness category.

O Positiv, founded by Brianna and Bobby Bitton, built a $35.36M TikTok Shop business by leveraging 5,000+ influencers and a strong affiliate model. Their best-seller, URO Women’s Probiotics, thrives on clinically backed credibility, live shopping, and viral problem-solving content.